Viral Media Group: Building an Empire From the Ground Up

Rising from the bottom to the top is never easy. Only those who are determined enough can build and scale to matchless heights. Danny is an excellent example of a courageous individual who beat all the odds, from homelessness to building his own empire.

Danny is the founder and CEO of Viral Media Group. He is recognized for his innate talent as a visionary entrepreneur and philanthropist. Danny was born and raised in Brooklyn, New York. His parents left the former Soviet Union to chase their American dream. However, things didn’t turn out as expected, exposing him to a hostile, unsupervised household. At 13, he spent most of his time growing up on the streets of Brooklyn. As a young impressionable teenager it was only a matter of time before he got caught up in the chaos that was around him.

A uniquely-gifted Danny rose from being homeless to becoming a union tradesman and became a Local 157 NYC carpenter in Manhattan to running his own marketing business, Viral Media Group. He launched Viral Media Group to level the playing field and change people’s narratives, and market people as the best version of themselves. Viral Media Group helps elevate its client’s visibility regardless of the market by writing captivating press that uniquely highlights them and their accolades.

Brands live by reputation. It is what people think and perceive about a brand that makes or breaks its reputation. Similarly, celebrities stick to their brand image by keeping themselves in the public eye for the right reasons. Viral Media Group hopes to help brands and celebrities maintain their positions in their respective industries and avoid negative press.

Some of Danny’s career highlights include running marketing for some of his favorite artists and brands. He has also been fortunate to be apart of building famous skyscrapers like the brand new Disney headquarters in NYC called “Project Galaxy”, World Trade Center, Empire State Building, plus many more.

In addition to being an entrepreneur, Danny is a philanthropist. Growing up on the streets, he had a taste of what it felt like to be homeless and has since joined different causes that he feels positively impact the community. Danny is passionate about helping vulnerable people, those battling addiction, mental health issues, and troubled youth. His ultimate goal is to start his charity to reach more people and change their lives.

Danny feels that only those who believe in their potential and are ready to pursue it can achieve immeasurable success. He says he always knew that if he tried something, he was bound to get results no matter what happened. Also, opportunities are not given but grabbed. He always set his foot forward, knowing nothing comes easily.

Success takes work. It is a result of concerted efforts to make it in life. Danny shares the simple formula he lives by. According to him, preparation coupled with opportunity results in luck. And you must prepare yourself for the opportunity to get lucky by staying uncompromisingly true to yourself, working hard, being a good person, and doing the right thing even when nobody’s looking. He also emphasizes the need to stay humble and accountable, as this will set you apart from your competitors. “Your word is your bond, and your network is your net worth,” Danny adds.

There is no doubt Danny is made for greatness, and through Viral Media Group, he hopes to change many people’s lives by bringing their best version to the world. He envisions Viral Media Group growing as the leading marketing agency for major labels, brands, and businesses.