Trailblazing Leadership and Sales Coach Rusty Gunther Gives His Top 5 Tips on How To 10X Your Business

After more than 10 years of experience delivering exceptional sales results and leadership, Rusty Gunther discovered his passion for helping others achieve their business goals. Join the legions of companies transformed by Rusty’s coaching techniques and tune in to his exclusive advice (Plus, read to the end for an opportunity for your organization)!

By: Emily Hellam

Rusty Gunther is a stand-out in his field, providing a unique consulting approach based on the success he developed in his sales career. Specializing in Professional Sales and Leadership Mentorship, Gunther has overseen the growth and distribution of over USD$50m in assets at a variety of groundbreaking organizations. One year into his role with Southwestern Consulting, Rusty is already winning company-wide awards as his stock continues to grow.

Here are his top 5 Tips On How To 10X Your Business.

#1. Accountability Is Key

Many people get in their own way while pursuing company or personal growth. When starting a business, driving a sales team, or delivering a project for a client, most of us begin with grandiose visions of the results but may falter on the actual manifestations of these goals.

Gunther asserts the utmost importance of holding yourself accountable within your daily habits. By identifying your business’s specific goals and working backwards, you gain the ability to “create the systems and find the habits to overcome obstacles and hit your goals.”

Essentially, all the seemingly minuscule daily tasks create the building blocks needed to achieve the success you want. Thus, it is necessary to be brutally honest and hold yourself accountable for the patterns that may be limiting your fullest potential. Gunther is crucial to this process with his clients, assisting in identifying daily incremental goals and keeping them liable with regular communication.

Despite the diligence he employs in checking in on his clients, Gunther reinforces the importance of dedication from the inside out: “The people who are truly open to coaching and who are open to accountability are the ones who get really good results.”

#2. Become Comfortable With Being Uncomfortable

“Every once in a while [the client and I] will find a place in the growth where they just don’t want to break through that wall.”

In his coaching process, Gunther often begins with setting small goals that are feasible and digestible for his clients such as time management. By creating a system that grants clients early wins from the outset, “the trust is there almost 100% from the very beginning.” By establishing a basis of trust and small victories, Gunther is then able to help his clients push through the truly uncomfortable places that may be limiting their business the most.

“It’s really about finding out what’s triggering that pushback, where’s the fear there? Identifying it is one thing, but sometimes we have to just sit in that place of being uncomfortable until the discomfort is enough to want to take action.”

Although tackling a new phase or endeavour within your business can be difficult, Gunther sincerely enforces the essentiality of this uncomfortableness: “That’s where we can then make progress towards the next step or scaling to the next level of business…I look forward to the [uncomfortableness] because I know that’s where growth happens.”

#3. Act Out of Love

Love isn’t a quality often associated with the cutthroat worlds of sales or climbing a corporate ladder. However, Gunther assures his clients that “if you’re building any kind of business organization from a place of love, you can’t go wrong.”

Gunther advises against trying to build from greed, desperation, or fear, as organizations who primarily employ these sentiments have a hard time “building long-lasting results and they do not build a following.”

Working with your customers and their unique needs, rather than trying to maximize every sale, creates a positive reciprocal relationship that leads to longer lasting buy-ins. The idea of acting out of love may sound purely altruistic, but it also “just makes good business sense,” says Gunther.

If a company pushes for every sale to be as high as possible, the client may look back on the deal with remorse and cause them to sever ties. Obviously, the business loses revenue, the client misses out on a product or service they need, and the relationship is soured. “When we live in a place of abundance and gratitude, then we position ourselves to love the person across from us and build something that we can be proud of.”

#4. Maximize Your Tech

Technology, in its many forms, gives organizations the opportunity to create systems that save time, energy, and money. Gunther believes “if you have good systems, technology can make them better. If you have bad systems, technology is just going to amplify that.”

With each client, Gunther takes a decisive look at the tech systems the organization has in place and creates proactive processes that maximize the efficacy of that technology. “Where am I spending my time? What are we able to prioritize, what do I need to automate, what do I need to delegate, and what can I eliminate from my day?”

Gunther asserts that many organizations underutilize the fullest potential of their technology. He gives email as an example. You don’t need to be a tech expert to figure out how to create email templates for common interactions your organization engages in, and it costs nothing.

By taking some time to figure out all the features of the technology your organization utilizes, whether it be email, Excel, Calendly, or otherwise, you save yourself time long-term by letting it work for you.

#5. Start With the End in Mind

The first step of Gunther’s consulting process is figuring out the ultimate goal his client envisions for themselves or their organization. “I want to know from a client, sometimes before we even start on call one, if we get a year down the road, what does success look like to you? What would we have to accomplish for [the client] to think ‘I can’t imagine doing business without you’”

By beginning with a clear vision, you can tie it back to your priorities and habits and carefully examine where you might need to shift focus to achieve your aspirations. Gunther firmly believes that many people’s self-limiting beliefs prevent them from seeing or reaching their fullest potential. By constructing manageable daily goals that are “hyperachievable,” you create “good habits, then some momentum, then we just need to put parameters in place to make sure [you] stay on track.”

Similarly, by beginning with the end in mind, a business has the opportunity to create continuous positive change for themselves but also within their local ecosystem. “To build up good practices, to act out of love, to build strong bonds in your community- you build strong business. That’s generational.”

For a limited time, Rusty Gunther is offering an exclusive complimentary virtual consulting session for your organization. To book your consultation, please contact rgunther@southwestconsulting.com

To learn more about Rusty’s coaching techniques and achievements, please visit his consulting page, LinkedIn, or Instagram.