The Trio that Merged the Tech and Creator Communities through Live Events
The content creation game has evolved stupendously in the past few years. From YouTube vloggers to social media influencers, people continue to get creative when it comes to creating content and finding an audience. It’s a fast-paced world that requires adaptability and quick decision-making. Emmi Xi, Anthony McDonald, and Timofey Makhlay are well-versed with that. In a space where all content creators compete for the same eyeballs, they have set themselves apart by focusing on online and offline community-building efforts. Their mission is to bring creators and fans together in an offline environment that fosters genuine connections and allows both sides to share thoughts on different topics.
Emmi Xi, Anthony McDonald, and Timofey Makhlay come from different backgrounds in the creative industry. Emmi and Timo were pursuing tech in San Francisco when they first became acquainted and became fast friends. They eventually migrated to Los Angeles during the COVID-19 period, where they met Anthony, AKA HeavenlyController. Heavenly has been a YouTuber since 2012, while he was still a student in Long Beach. He moved to LA after graduation and geared all efforts toward growing his YouTube fandom. Soon, what had started as a hobby metamorphosed into a full-time career that helped make a difference in people’s lives. Heavenly leveraged his growing platform to expand the content creator community ever since becoming a pillar his peers could always rely on for help or advice.
When Emmi, Timofey, and Anthony met, their passions converged as they discovered they had one thing in common: a profound love for gaming. That inspired them to host a gaming event that would bring their respective fans from the tech and content creation backgrounds together for a live event. The trio did that successfully when they hosted a large Smash Bros Tournament in Hollywood, Los Angeles, creating a space where people could mingle outside of the digital world. With hundreds of attendees and hours of non-stop competition, this event provided an incredible experience for fans and content creators and an opportunity to brawl against one another for the #1 winner spot in the tournament.
As the event attendees danced together and amazing battles unraveled on the large projector screen, genuine connections were forged. Many fans got an opportunity to ask their favorite creators questions, get to know them better, and share their opinions with them. The event strengthened the relationships between the audience and the creators and built a bridge between members of the tech and content creation communities. Heavenly ensured those who didn’t make it to LA did not miss the fun by streaming the event live on his Twitch channel.
The attendees had one question at the end of this successful day: “When is the next event?” Heavenly, Emmi, and Timo were fulfilled, as the initiative to host an event that brings the tech and creator communities together was a success. That motivated them to continue nourishing the growing community of like-minded people so they can feel like they’re exactly where they’re supposed to be. The trio’s dream is to host more events that bring together more creators and fans online and in real life. They hope to expand the community while fostering a fellowship of like-minded individuals to project and fulfill even bigger and more audacious ideas.
