New Wrld: Breaking Barriers and Redefining the Norm

Amir Bakian
3 min readNov 30, 2023

In a world governed by societal norms, a few individuals dare to challenge the status quo and forge their own paths. New Wrld, a clothing brand founded by childhood friends Fabian and Zeke, embodies the spirit of breaking free from limitations and embracing individuality. Their story is one of friendship, ambition, and a shared belief in the power of self-expression.

A Childhood Bond: Fabian and Zeke’s journey began in kindergarten, where they discovered their mutual passion for fashion. Growing up all over Ohio, they shared a dream of transcending their circumstances. Their friendship provided solace and support as they embarked on a lifelong journey together.

Throughout their formative years, Fabian and Zeke developed a deep appreciation for fashion. However, financial constraints prevented them from indulging in high-end designer brands. Nevertheless, their passion for fashion never wavered. They nurtured a dream of creating their own clothing brand, though it temporarily took a backseat as they ventured into adulthood.

The Birth of New Wrld: After high school graduation, Fabian approached Zeke with an electrifying idea: starting their own clothing brand. This notion rekindled their dormant dreams, and with unwavering determination, they decided to seize the opportunity. United by their shared vision and armed with creativity, they embarked on a journey to transform their aspirations into reality.

New Wrld’s purpose extends beyond offering trendy clothing; it seeks to inspire and motivate individuals to step outside their comfort zones. Fabian and Zeke firmly believe that society’s predefined standards can hinder personal growth. They aim to empower their generation, Generation Z, to redefine norms and create a new world that aligns with their own values, aspirations, and authenticity.

The Meaning Behind the Brand Name: The name “New Wrld” encapsulates Fabian and Zeke’s mission. It symbolizes the imminent arrival of a new era, one shaped by Generation Z’s desire to challenge established norms and carve their own paths. Fabian and Zeke firmly believe that their generation is redefining what is considered “normal” by embracing individuality, uniqueness, and personal standards.

New Wrld transcends being merely a clothing brand; it stands as a testament to the power of friendship, ambition, and the desire to break free from societal limitations. Fabian and Zeke’s childhood dreams have blossomed into a tangible reality, with their brand becoming a catalyst for self-expression and empowerment. By encouraging individuals to step out of their comfort zones and embrace their own standards, New Wrld fosters a community that is shaping a new world — one that celebrates authenticity and embraces the extraordinary.



Amir Bakian

Social Media Marketing agent with 6 years of sales experience. I work really hard to get my clients the best representation to further their businesses.