Jake Hammel Shares How to Invest in and Work With Influencers the Right Way
Influencer marketing has become an essential aspect of the modern business community. This relatively new marketing method involves a brand collaborating with an influencer to promote its product or service. It’s now commonplace for a business to dedicate a budget to influencer marketing to help increase sales. In order to make a campaign successful, brands need to maintain mutually beneficial relationships with the influencers who can elevate their brand. While this may sound simple, it’s not as effortless as you may think. Many big brands need guidance when it comes to this new marketing approach, and Jake Spencer Hammel is one of the people they turn to.
A former New Yorker, Jake Spencer Hammel is one of the top marketers in Los Angeles that’s able to tap into the mind of an influencer. His results-driven approach to digital marketing and vast experience in influencer relations makes him a highly sought-after professional. He has a deep understanding of the dynamics of influencer marketing, including strategic planning, project management, talent sourcing, campaign analysis, and client services.
Equipped with these exceptional skills, Jake’s been effective at creating partnerships with both brands and influencers. His influencer relationship-building strategies are tailored to maximize the client’s brand awareness by connecting with the influencer’s existing fan base.
According to Jake, the way you engage and work with influencers plays a significant role in the campaign’s effectiveness and in the brand’s success. He views influencers as third-party validation, meaning that an outside entity or personality is giving the brand more credibility by supporting it. They recommend the product to their followers, instead of the brand promoting themselves to potential customers. Hiring an influencer implies that you trust them to show their followers why they should buy your product or service. Modern-day consumers want genuine reviews, and to see their favorite influencer interact and use the product before they consider buying it.
One major way to ensure an influencer campaign is successful is to equip the influencer with all the relevant details and information you want to share. Let them know your preferred kind of reporting and success metric before starting the campaign. This is by no means a “one-size-fits-all” approach, which is why brands need to choose an influencer they connect with. The influencer’s recommendation and the content they create about it feel most genuine when they’re not just sharing a few, vague lines. That’s why it’s essential for brands to clearly list out their objects in the campaign and share as much as they can with the influencer. By doing this, you can be confident of positive results.
No matter what brand or business you’re promoting, Jake’s work in the social media engagement realm has wholly prepared him to create an effective strategy for you. His thriving career in the digital marketing space is just the starting point. This social media guru is currently pursuing his MBA and hopes to get into high-level consulting. This will be a great addition to his already rich CV, as he aims to attract more clients moving forward. In the meantime, he’s helping hundreds of brands, influencers, and customers create meaningful connections.
