Innovating with Purpose: Cardware’s Path from Concept to Cutting-Edge Content Management

Amir Bakian
3 min readNov 22, 2023

Imagine a dynamic workplace, a hive of activity where emails, texts, and direct messages whiz by in a digital frenzy. In this bustling setting, the modern professional juggles an overwhelming influx of information from a multitude of software-as-a-service (SaaS) platforms, creating a chaotic digital landscape known as “Digital Sprawl.” It’s a landscape where the boundaries between communication channels and content sources blur, making it increasingly challenging to find the right information when it’s needed most.

As we find ourselves at the dawn of a new work era, with Millennials and Gen Z stepping into key roles, the urgency of effective content management takes center stage. These digital natives, celebrated for their tech-savvy prowess and their unrelenting hunger for instant information access, bring a fresh set of demands and expectations that are transforming the workplace. It’s a transformation that calls for a complete overhaul of existing content management practices.

Ushering this transformation is Cardware, an all-in-one platform designed to eliminate the Digital Sprawl associated with numerous channels. It achieves this by seamlessly integrating communication, content, and data into a unified and user-friendly experience.

During its initial development, Cardware had a sharp focus on addressing the challenge of efficiently launching mobile applications. Its primary goals included streamlining the app launch process and providing real-time content management for mobile apps. Although it successfully achieved these objectives, it was limited to mobile platforms.

Building upon the foundation of version 1.0, the second version marked significant improvements in user-friendliness and the introduction of a more graphical interface. These changes led to a substantial reduction in the time required to launch an app, now taking just a couple of months. Additionally, version 2.0 introduced analytics functionality, further enhancing its capabilities.

The most substantial leap in the software’s development journey, version 3.0 represented a comprehensive rewrite of the code, incorporating valuable lessons learned from the previous iterations. The focus was on improving efficiency, stability, and scalability. As a result, app launch times were reduced even further, down to a matter of minutes. Notably, this version also introduced omnichannel capabilities, enabling access via mobile web, Progressive Web Apps (PWA), desktop, and kiosks. Furthermore, it added powerful communication features such as push notifications and emails. What sets version 3.0 apart is that it was entirely driven by customer needs and problems, making it a compelling example of customer-led innovation, which is highly appealing to potential investors.

The hallmark of Cardware’s evolution has been its commitment to addressing customer needs and driving innovation. Each iteration has been customer-led, ensuring that the platform directly caters to real-world challenges and opportunities.

The transformative power of Cardware is exemplified by the case of CBIZ (NYSE: CBZ), a large publicly traded accounting firm facing a challenge in producing a 300-page PDF document every quarter to showcase its services. This was a resource-intensive and time-consuming task due to the need for frequent updates and changes.

The process of creating the PDF was not only resource-intensive but also ineffective. Because it was a PDF, the document was not user-friendly and didn’t allow for easy access, engagement, or interaction with the content. Additionally, nobody was using it, making the effort seem like a waste of time. To address these challenges, Cardware digitized the content and transformed it into an app where users could now engage with the content, ask questions, and access services more efficiently.

The app brought several improvements, such as direct contact with managing directors, the ability to ask questions and efficient content searching. From an organizational perspective, the transition significantly improved efficiency. What used to be a full-time task for a team of four or five individuals was now managed by one part-time employee.

Initially, the app was rolled out to the sales consultancy team of about 500–600 members. Subsequently, it gained such effectiveness that it expanded to the entire organization, reaching approximately 6,000 people.

Cardware’s impact on organizations like CBIZ showcases how innovation with purpose can revolutionize content management in the digital age, meeting the demands of an ever-changing workforce. For more information, visit



Amir Bakian

Social Media Marketing agent with 6 years of sales experience. I work really hard to get my clients the best representation to further their businesses.