How Ariel Gorelik Achieved Early Market Domination in the Vape Sector

Amir Bakian
3 min readJun 27, 2022

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The vape industry has seen massive growth in recent years in different parts of the world. In an article by the National Center for Biotechnology Information, three factors are considered for the consistent development of the vape sector. First is the tobacco industry, second is the diverse stakeholders of the public health sector, and lastly, consumer demand.

One person that’s currently enjoying early market domination in the vape sector is Ariel Gorelik. The 35-year-old businessman was born in the Sheepshead Bay area of Brooklyn, New York and now owns a major vape device company. Ariel is the founder and CEO of MYLÉ Vape Inc, a company committed to providing quality alternatives to cigarette smoking.

Ariel has been researching the tobacco industry since 2013 because he wanted to lead a revolution in how people use cigarettes. He created an e-cigarette company that sold disposable flavored e-hookahs, which were received well by countless people in the tobacco market. The early success of his e-cig company gave Ariel the chance to open multiple vape shops in Queens, Brooklyn, New Jersey, and the Bronx.

The e-cig brand Ariel founded almost a decade ago is now called MYLÉ, the result of arduous research on customer patterns. MYLÉ saw quick success through the technology it used in making e-cigarettes, opening the door for the creation of another company called KYLÉ, which latter company became recognized as a hardware technology company supplying the CBD and THC industries and offering yet another feasible alternative to vapers in those industries. Despite the heavy and strict regulations on the tobacco industry (for Myle) and the CBD and THC industry (for Kyle), Ariel has remarkably brought both companies to the top of the market.

Before achieving success in the business industry, Ariel went through different trials that honed his character, preparing him for the tough tobacco market. He lost his mother to cancer in 2016, which he considers the most devastating event in his life. His mother was addicted to smoking, so Ariel made it his life’s goal to help others overcome this problem.

Because losing his mother due to her smoking addiction was such a painful experience, Ariel centered his conceived idea of a business on providing alternatives to cigarettes. He wants to put a stop to children losing their parents due to this addiction, and building a vaping company was his solution. Ariel wants MYLÉ products to become the superior alternative to anyone who struggles to quit smoking.

Ariel understands that the vape sector is still controversial since many people don’t see it as a worthy alternative to cigarettes. In addition, regulatory and marketing restrictions on vapes and e-cigarettes are heavy, so Ariel must be creative in marketing MYLE products to the mainstream smoking market. Ariel maintains that every business owner must learn to execute under immense pressure to prevent brands from failing.

Ariel’s ultimate goal for MYLE is to make a positive impact in the lives of millions. He uses his late mother as his driving force to make a difference, especially for people struggling with tobacco addiction. He hopes that his companies and their teams’ efforts will reach every corner of the world. Ariel proves that people can use the darkest moments of their lives to fuel their drive to victory that will benefit all.

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Amir Bakian

Social Media Marketing agent with 6 years of sales experience. I work really hard to get my clients the best representation to further their businesses.